Robert J. Coen
Advertising exec
Vitals
- Full Name
- Robert J. Coen
- Date of Birth
- 04/10/1922 (87 years old)
- Undergrad
- Holy Cross
- Graduate
- Columbia University
- Neighborhood
- West Orange, NJ
- Website
- www.universalmccann.com
- Filed Under
- Advertising
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Who
Bob Coen is the director of forecasting at media-buying giant Universal McCann, a position he has held for almost three decades. Although he's now in his 80s, Coen continues to issue closely watched (and widely referenced) reports in June and December, which project future ad growth (or lack thereof) in every medium, from TV to magazines.
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