Who

The president of Atlantic Records, Greenwald is one of the few women in the top ranks of the music business.

Backstory

Although she'd initially planned to go into the world of non-profit after graduating college, Greenwald took a temp job at Def Jam instead, starting out as label head Lyor Cohen's assistant. Greenwald made herself so indispensable to Cohen that he quickly promoted her through the ranks and eventually even gave her an equity stake in Def Jam. (She walked away with a pretty penny after the label was sold to Universal Music in 1999.) She remained at Universal until 2004, when Cohen was tapped by Edgar Bronfman Jr. to run Warner Music, which he'd acquired in late 2003 for $2.6 billion. Cohen took the reigns as Warner Music's CEO and brought Greenwald with him, installing her as the president of company's most important label, Atlantic. Greenwald now reports to Cohen and Atlantic's chairman, Craig Kallman.

Of note

Widely viewed as one of Cohen's closest confidantes at Warner Music, Greenwald has a reputation as a skillful marketer; she's well-regarded for her ability for promoting artists, not necessarily discovering them. Over the years, she's worked closely with Jay-Z, Bon Jovi, Sum 41, Nickelback, James Blunt and Gnarls Barkley. More recently, she inked a deal with Alexandra Patsavas—who put Death Cab for Cutie, Snow Patrol, and the Fray on the map—to create a new imprint under the Atlantic banner, Chop Shop Records.

Personal

Greenwald is married to Lewis Largent, a former music exec and now stay-at-home dad. (They met when Largent, who was working at MTV at the time, asked for the right to use a song by LL Cool J in an episode of Beavis and Butt-head.) They have two kids and live in Tribeca loft they purchased for $3.28 million in 2005.