Barry Weissler

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Full Name
Barry W. Weissler
Neighborhood
Midtown West
Filed Under
Theater
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Who

Producers Barry and Fran Weissler are one of Broadway's most formidable power couples. They're responsible for hit musical revivals like Chicago and Annie Get Your Gun.

Backstory

Raised in a working class Jersey neighborhood, Weissler started his first theater troupe in the 1960s with little in the way of money or experience. He met Fran Weller—then a married mother of two and ten years his senior—when she filled in one day at the box office of a theater where he was performing; they were married a year and a half later. The Weisslers struggled to make ends meet for a number of years, traveling up and down the East Coast with their troupe and performing Shakespearean dramas. In 1982, they made their first trip to Broadway with an Othello revival starring Christopher Plummer and James Earl Jones.

The Weisslers put on an occasional Shakespeare play over the following years, but mostly turned their attention to the campier pastures of musical revivals, staging productions of Gypsy, Fiddler on the Roof, and My Fair Lady in the late '80s and early '90s. A 1994 iteration of Grease!, opening with Rosie O' Donnell as Rizzo, proved a major crowd-pleaser, lasting for over 1,500 performances at the Eugene O'Neill Theatre. But the couple scored their biggest hit with 1996's Chicago. The show won seven Tonys, including Best Actress for Bebe Neuwirth. Over a decade later, Chicago is still a cash cow—all in, the play has grossed more than $300 million.

Of note

Since the success of Chicago, the Weisslers have produced five other musicals with mixed results, including a well-received revival of Annie Get Your Gun with Bernadette Peters; 2000's Seussical, in which Rosie O'Donnell agreed to take over the role of the Cat in the Hat in a last-ditch effort to boost ticket sales; 2003's Kathleen Marshall-directed revival of Leonard Bernstein's Wonderful Town; and 2005's tepidly-received Sweet Charity, with Christina Applegate in the lead role. Increasingly, the Weisslers have turned to stunt casting to lure audiences to their productions. Melanie Griffith, Usher, Huey Lewis, Kevin Richardson and Ashlee Simpson have all been recruited for roles in Chicago, and Brooke Shields was brought in to take on the lead role in Wonderful Town nine months into its run. They even toyed with casting Miss USA Tara Conner for Chicago, but took her off the roster after word of her hard-partying ways hit the tabloids.

Trophy case

Barry and Fran have five Tonys sitting on their shelf.

On the job

Barry is responsible for managing the business end of things at the Weisslers' National Artists' Management; Fran focuses on creative issues. A tough negotiator and periodic bully, Barry has developed a reputation for litigiousness over the years: He once sued Anthony Quinn for $4 million for allegedly concealing a heart condition that invalidated an insurance policy. In 2006, he slapped Bronx high school students with a cease-and-desist over their production of Chicago because the school hadn't received permission to put on the show. The Weisslers are also known for penny-pinching: Two-time employee Rosie O'Donnell once called them "the cheapest people in the free world." Sometimes that stinginess works against them: In 2006, they flew playwright Conor Macpherson over from London to obtain the rights to produce his Shining City on Broadway; when they put him up in a cheap hotel and tried to low-ball him, an insulted Macpherson ended up choosing the Manhattan Theater Club instead.

Habitat

When it comes to their own home, the Weisslers are anything but cheap. The couple lives in a spectacular condo on the 40th floor of the Time Warner Center. Neighbors in the building include Tobias Meyer, Stephen Ross, and Adam Lindemann and Amalia Dayan.