• Condé Nast editors and publishers may be forced to cut their budgets by as much as 25% now that the consultants reviewing operations are completing their tour of duty. Not surprisingly, "significant layoffs" are expected. [NYO]
• More trouble for Harvey: The Weinstein Co. says it plans to cut 35 additional positions at the film company over the next month or so. [THR]
• A new bidder for beleaguered BusinessWeek appears to have emerged in ex-BMG chief Strauss Zelnick and former WSJ publisher Gordon Crovitz. [BW]
• WSJ, the glossy owned by the Wall Street Journal, is expanding [WWD]
• The CW is planning a reality show about what it's like to be a Virgin flight attendant in search of "good times, great parties, adventure and love." [Wrap]
• Mark Consuelos (or Mr. Kelly Ripa) has been given the boot by Oprah. [NYP]
• The Observer is moving from the Flatiron district to a Jared Kushner-owned building in Midtown: "If I'm paying rent, I'd rather pay it to myself." [NYO]
• Eight out of ten Americans say they would oppose any plan to spend tax dollars to bail out failing newspapers. You're shocked by that, we're sure. [E&P]
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Media Roundup
Cuts at Condé, Weinstein Layoffs & Another 'BW' Bidder
Marketing Tactics

Virgin America Now Using the Justice System to Market Its Airline | Legal eagle Rick Kurnit's take on Virgin America's decision to sue a website for its Flight 1549-inspired parody? He's thinking it's all an elaborate publicity stunt. "Virgin America sues [the site] to say they disavow unfair and tasteless advertising while drawing attention to itself at the same time and the fact a competitor had birds fly into their engine." My, that Richard Branson is a devious one, isn't he? [Brandweek]
Exclusive
Virgin America Files Suit Over Flight 1549 Parody
Virgin doesn't have a problem mocking current events as part of its own ad campaigns. (Perhaps you saw Virgin Mobile's Eliot Spitzer-themed ad last year?) But clearly Virgin America isn't quite as happy when other people do it. The company filed a lawsuit against the advertising blog Adrants.com yesterday over a fake ad the site posted on the day Flight 1549 crashed into the Hudson River. The spoof (left), which appeared below the headline "The Hudson Crash: Just One More Reason to Fly Virgin," was later updated to make it clear the ad was a parody. (It was eventually removed from the site entirely, although you'll find a cached version here.) But that hasn't stopped Virgin from suing Adrants and the site's founders for defamation, trademark infringement and dilution, false designation, and false and deceptive advertising. "Virgin America deplores the fact that anyone would try to take advantage of the crash of flight 1549," the company said in court documents. (Here's looking at you, Ken Cole!) You can take a look at Virgin's full lawsuit after the jump.More









