Cityfile: New York's Most Notable and Influential

Happy Birthday | Robert De Niro turns 66 today. Sean Penn is turning 49. Controversial book publisher Judith Regan is 56. Yankees star Jorge Posada is turning 38. J. Crew CEO Mickey Drexler and Oracle CEO Larry Ellison are both turning 65 today. John McDonald, the restaurateur behind Lure Fishbar, Chinatown Brasserie, and the now-closed Lever House, is 41. Jonathan Franzen, the author of The Corrections, is 50. E! host Giuliana DePandi Rancic is 34. Nicola Kraus, the co-author of The Nanny Diaries, is 35. Hollywood exec Gail Berman is turning 53. Singer Belinda Carlisle is 51. Retired tennis player Jim Courier turns 39. Donnie Wahlberg is turning 40. Former Senator Norm Coleman is 60. And Rick Hilton, father of Paris and Nicky, turns 54 today.

The downtown Armory played host to the 37th annual Fragrance Foundation FiFi Awards last night. A big bunch of celebs and designerswere on hand as Marc Jacobs was inducted into the foundation's Hall of Fame, including fellow award winners like Diddy and Paris, as well as Queen Latifah, Aerin Lauder Zinterhofer, Dustin Hoffman and Lisa Gottsegen, Hilary Rhoda, Kendu Isaacs and Mary J. Blige, Kathy and Rick Hilton, Simon Doonan and Jonathan Adler, Harry and Laura Slatkin, John Demsey, Linda Wells, Doug Reinhardt, Tracy Reece, Nacho and Delfina Figueras, Kate Walsh, Samantha Harris, Tova and Ernest Borgnine, and Jacobs's fiancé, Lorenzo Martone. [PMc, WWD, Vogue UK, VF, NYO, Wireimage] More

• Want to rent Rick and Kathy Hilton's house in Water Mill for the summer? The 10,000-square-foot, six-bedroom home, which the Hiltons purchased for $2.385 million in 1999, is currently listed for $400,000 for season. [Newsday]
• Flavio Briatore, the Italian mogul and Heidi Klum's baby daddy, has put his apartment at the Plaza up for rent for $65,000 a month. It's not the only property he has on the market: He's been trying to unload a penthouse at One Beacon Court for $25 million since September. [NYT, Domus]
• George Hirsch, the founding publisher of New York who paid $2.7 million for an apartment at 111 Central Park North in 2007, has sold his former home at 246 East 32nd Street for $2.88 million. [Cityfile]
• The 10,000-square-foot mansion at 54 East 64th Street, which was once home to the offices of the Observer, has undergone a $9 million price cut. It's now listed for $27 million. [NYO, Sotheby's]