Cityfile: New York's Most Notable and Influential

World Series MVP Hideki Matsui celebrated the Yankees win at today's tickertape parade. And while we have no idea if plans to keep the party going this evening, he probably should know that no less than 100 lovely ladies are going to be waiting for him on West 33rd Street tonight, including "Suki" (right) who happens to be fluent in Japanese.  Oh, and Hideki's wife is invited, too, naturally.More

Designer Betsey Johnson is creating an Eloise-themed suite at The Plaza, which is also where she held her Fashion Week show on Tuesday. According to the press release, "The Plaza's two-bedroom Eloise Suite will be whimsically decorated in a color palette of 'Eloise pink' and black, and will be full of surprises and distinct "Eloise moments" throughout the guest room."More

Daffy's Would Like You To Laugh at NYC's Most Unfortunate | Remember the Daffy's apartment contest? A few weeks ago, the discount clothing chain announced that it planned to give one lucky New Yorker a $7,000-a-month apartment rental for $700 a month. Contestants had to record a 30-second video explaining why they deserved the pad; Daffy's would pick the best entries and ask the public to select a winner.More

Daffy's Has a Deal For You | What happens when you put a desperate real estate developer together with a discount clothing chain? You come up with the contest that Daffy's is kicking off today. The retailer is offering a one-year lease on a two-bedroom apartment at One Seventh—located on the corner of Seventh Avenue South and Carmine Street—for $700. (Daffy's claims the apartment would normally rent for $7,000 a month.) To enter, you have to stop by a Daffy's location and record a 30-second video explaining why you deserve to win. If you plan on taking part, you may also want to be ready to explain why your new living room is decorated with a giant "Welcome to the Daffy's Apartment" poster. [TONY]

Scores Reopens, Offers Heidi Pratt the Job of a Lifetime | Scores, the strip club on East 60th Street, closed its doors at the end of 2008 after running into some financial difficulty. (Its West Side location was shuttered last May after it got caught up in a prostitution sting operation.) But it's back in business and under new management. And it's in desperate need of publicity, clearly, since it just offered Heidi Pratt a job at the club.More

Your New Condo May Come with a Free Car | Real estate developers are having trouble finding new buyers, as you know full well, and the situation is particularly challenging for buildings that happen to be in slightly iffy neighborhoods. Here's one way to entire prospective buyers: Make an offer on a one-bedroom at The Sinclair, located on the edge of Crown Heights, and you'll get a free Prius as part of the package. Now if only they could arrange to have Bob Barker come down to give away these free cars personally, this promotion would be perfect. [Curbed]

Publicity-seeking club owner—and self-described "New York nightlife king"—JE Englebert would like everyone to know he's standing up for Perez Hilton in the wake of his little will.i.am altercation the other evening. So he's organizing a "rally" to convey his concern for the First Amendment and Hilton's right to be a total jackass. Just what this rally entails isn't described in the press release (below), but he is inviting Hilton to Suzie Wong for a "VIP party" at which he plans to serve "pea soup." So that's nice. We really shouldn't be indulging Englebert, of course. But we'll take the bait and you can have a look at Englebert's typo-riddled press release for yourself after the jump.More

We've heard that the economic downturn has been effecting libidos. But now Pfizer has arrived on the scene to help ease the pain: The pharma giant has announced that it plans to distribute more than 70 of its medications for free, a list that doesn't just include Lipitor but also life-saving creations like Viagra. To qualify for the program, though, you'll have to meet certain criteria.  More

Accessories Make the (Naked) Man [Getty Images Blog]

A Not So Timely Guerrilla Marketing Campaign | What's stranger: The fact that this man was seen all over town yesterday marketing a sex toy website dressed as George Bush and holding a "Stimulating the economy" sign? (It seems no one has informed the company that Bush is no longer president and another guy is in charge of "stimulating" the economy these days.) Or that the name of the company references a TV show that went off the air half a decade ago? Hard to say! A tipster sent this in to us a little while ago, but there's footage of him acting out in Midtown, too, if you're interested.

If you haven't done your taxes yet, Andy Spade would like you to know that he has a CPA who will take care of them for free, in the window of his new store, from 12 to 8pm today. If you haven't been playing by the rules, you may not want to have Steve Stojowski work on your taxes in plain view. And judging by the first line in red above, you may not want to have Spade's graphic designer handle any copy editing either.

NYC Vitamin Water Popup Store Opening Friday [PSFK]

Another Bernie Madoff Special | It was only a matter of time before attention-hungry restaurateur Nino Selimaj figured a way to cash in on the Bernie Madoff saga. New York's most successful Albanian-born Italian restaurant owner says that he'll be giving away free meals at Nino's 208 on East 58th Street to anyone who was ripped off by Bernie all this week, so long as they mention the schemer when making reservations and bring a monthly statement from Madoff's investment firm to the restaurant. One quick way to make the deal work even if you weren't victimized by Bernie: Buy an authentic Madoff statement on Ebay for $21 and then order the $25 osso buco. [City Room]

Donald Trump's Latest Target: Rihanna | Donald Trump sure has a knack for sucking publicity out of other people's pain, doesn't he? Just a few months after capitalizing on Ed McMahon's financial problems and wading into Jennifer Hudson's family tragedy, he's now inserting himself into the Rihanna-Chris Brown mess, telling Inside Edition's Deborah Norville that he'll consider Rihanna a "loser" if she ends up getting back together with Brown. Point taken, although given his epic failure in Atlantic City last month, his epic failure in Mexico last week, and his sagging ratings for the latest season for The Apprentice, it's safe to say Rihanna won't be the only name on the list. [LAT]

Virgin America Now Using the Justice System to Market Its Airline | Legal eagle Rick Kurnit's take on Virgin America's decision to sue a website for its Flight 1549-inspired parody? He's thinking it's all an elaborate publicity stunt. "Virgin America sues [the site] to say they disavow unfair and tasteless advertising while drawing attention to itself at the same time and the fact a competitor had birds fly into their engine." My, that Richard Branson is a devious one, isn't he? [Brandweek]