Cityfile: New York's Most Notable and Influential

Peter Arnell can't seem to catch a break these days. Earlier this year, the advertising mogul and "brand expert" was widely mocked for blowing millions on a silly, new logo Pepsi. Just weeks later, his decision to change Tropicana's packaging turned into an epic disaster, causing thousands of consumers to cry foul and sending sales plummeting by 20 percent. Now he has another more defeat to add to his list. HarperCollins just won a lawsuit against Arnell and he'll now have to write the publishing house a check for $100,000.More

• Bill O'Reilly is already threatening to totally ruin 2010: He says he's working on a book about Barack Obama which will come out next year. [NYP]
• Twitter fan Gary Vaynerchuk is getting seven figures to write 10 books about Twitter. And some think the publishing world doesn't "get it"! [WSJ]
• Hollywood is cutting back on the big pay packages for A-list stars. [WSJ]
• Ed Schultz is taking over the 6pm slot on MSNBC with a new show. [HP]
• No joke: Delta will soon sell its in-flight magazine on newsstands. [WWD]
• More on the recent round of layoffs at Condé Nast Digital. [PaidContent]
• Ad man Peter Arnell's disastrous rebranding of Tropicana also led to a 20 percent drop in sales in January and February. Nice work. [AdAge]
• Jon Stewart had a few words of advice for Rush Limbaugh last night. And Stephen Colbert went to town on Glenn Beck. [HP, Buzzfeed]
• NBC will air the final episode of ER tonight with a three-hour "event." [NYT]

• Despite the gloomy predictions last week, this year's Oscars did better than last year's telecast: Ratings were up 13% according to Nielsen. [THR]
• Condi Rice has signed a three-book deal with Crown worth $2.5 million. [AP]
• The parent company of the Philadelphia Inquirer and the Philadelphia Daily News filed for bankruptcy protection on Sunday. [E&P]
• Some analysts are suggesting News Corp. shed its newspaper assets. [NYT]
• Conan's finale on Friday earned the show its best ratings in two years. [NYP]
• Ad guru Peter Arnell's rebranding work for Tropicana didn't work out as planned, and now the company says it will go back to its old packaging. [NYT]