Cityfile: New York's Most Notable and Influential

• Gisele Bundchen's baby bump was retouched out of London Fog's fall ad campaign. But if you're absolutely dying to see it, the new issue of People seems to deliver. [WWD, Cut, F'gie]
• WWI influenced fashion. So did WWII. And Vietnam. So why is it that we're not seeing the wars in Afghanistan and Iraq reflected on the catwalk? [AP]
• What went down at the CFDA's "town hall" yesterday: Anna Wintour sort of proposed flouting anti-trust laws to boost the fashion industry, Diane von Furstenberg was sort of horrified by the idea, and then Anna informed the room that she has connections in the White House. [NYO] More

• Stylist Pat Field may not take part in the Sex and the City sequel—it seems she can't bear the idea of Carrie Bradshaw going from "fashionista to recessionista." But she does have a bit of advice for Susan Boyle, which is nice. [Grazia]
• The return to scarcity: Saks and Neiman Marcus report they're ordering a lot less inventory than they did last year, not surprisingly. [Bloomberg]
• The Rachel Zoe Project returns to the air on August 25. [Fashionologie] More

• Moises de la Renta—son of Oscar/ex-Phat Farm intern—is launching a clothing line. It's called MDLR; no points for figuring out what that stands for. [SF]
• Kevin Federline is launching a children's clothing line. He's currently attending a trade show in Las Vegas "in the interest of research," in case you happen to be looking for him. [WWD]
• Jenna Jameson is launching a fragrance. [NYDN]
• Michelle picked Narciso Rodriguez for Barack's speech before Congress. [SF]
• Roberto Cavalli isn't skipping Milan Fashion Week completely. And Victoria Beckham's headed to town, so the week is shaping up nicely. [FWD, WWD]
• A roundup of the worst fashion choices from The City! [Pipeline]

For any mere mortal with an unfamous last name, now would be about the worst time to launch a new business. But no such earthly considerations apply when you're fashion royalty like Moises de la Renta, Oscar de la Renta's adopted son, who tells Paper's Paul Johnson-Calderon that he's now working on a womenswear label, MDLR, as well as starting up a small design firm or "hub." PJC also reveals that Moises is an "uber-talented photographer," which makes it all the sadder that his relationship with camera-obsessed social Genevieve Jones didn't last long enough to earn her a thick portfolio of glossy pics.

The Tribeca Film Institute hosted a benefit screening for the Quantum of Solace last night, which was followed by an afterparty at Tavern on the Green. Attendees included Daniel Craig, Becki Newton, Chris Diamantopoulos, Robert De Niro and Grace Hightower, Craig Hatkoff and Jane Rosenthal, Julia Stiles, Kelly Killoren Bensimon, Jeffrey Wright, Debra Messing, Andre Balazs, Andrew Saffir and Daniel Benedict, Hoda Kotb, Jill Stuart, John Sykes, Judy McGrath, Howard Stringer, Rob Wiesenthal, Liya Kebede, Stewart Rahr, Molly Sims, and Serena Altschul. [PMc, Wireimage, GoaG] More

♦  As we've heard, the financial crisis isn't stopping the benefit crowd from turning out, and Tuesday night's New Yorkers for Children Annual Fall Gala managed to rake in $1.85 million with the help of Mariska Hargitay, Julianne Moore, Juliana Margulies, Christine and Steve Schwarzman, Andrew Saffir and Daniel Benedict, Campion Platt, Lauren Remington Platt, Annelise Peterson, Adam Lippes, Patti LaBelle, Annie Churchill, Oscar de la Renta, Moises de la Renta, Julie Macklowe, Nancy Jarecki, Hope Atherton, Olivia Palermo, Holly Dunlap, Denise Wohl, Frederic Fekkai, John Demsey, Jeff Zucker, Gillian Hearst Simonds, Kelly Killoren Bensimon, Zac Posen, Lola Schnabel, Tory Burch and Lyor Cohen, Robert and Nanette Lepore, Isabel and Ruben Toledo, Olivia Chantecaille, Gillian and Sylvester Miniter, Julia Restoin Roitfeld (pictured), Zani Gugelmann, Peter Davis, Lydia Fenet, Bettina Zilkha, Stephanie Winston Wolkoff, Dayssi Olarte de Kanavos, Meredith Melling Burke, Muffie Potter Aston, Jamee Gregory, Heather Mnuchin, Aerin Lauder Zinterhofer, Jamie Tisch, Amanda Cutter Brooks, Marjorie Gubelmann,  Poppy de Villeneuve, Jennifer Creel, Marina Rust Connor, Sylvana Soto-Ward, Jessica Joffe, Taylor Momsen, Blake Lively, Jimmy Fallon, Kevin Liles, Beyoncé and Jay-Z, Gayle King, Gilles Mendel, Maggie Betts, Topper and Tinsley Mortimer, Monet Mazur and Alex de Rakoff, Joy Bryant, Kelly Klein, Sylvana Soto-Ward, Horacio Silva, Patrick McMullan, Fabiola Beracasa, and Angel Sanchez. [The Daily, Park Ave Peerage, PMc] More

Genevieve Jones Lands Her Man | Genevieve Jones, the only unemployed socialite in history to land on the front-page coverage of the Wall Street Journal (not including Paris Hilton, that is), and the woman dubbed the the "Girl of the Moment" by Vogue in March 2006, has finally scored a man with dinero. According to Peter Davis, she's dating Moises de la Renta, the (adopted) son of fashion tycoon Oscar de la Renta. Hold on tight, sweetheart. [Paper Mag]