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Tagged: Duane Reade

Retail

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Not Everyone Approves of Duane Reade's New Look | Duane Reade has given a number of its stores a makeover in recent weeks, turning its legendarily "cramped, dim" locations" into the sort of "lighter, airier spaces" you might find in a California strip mall. It's part of an effort to compete with all the Walgreens and CVS outlets popping up around town, and to highlight the changes underway, the company launched its first-ever brand advertising campaign last month. But maybe some people just preferred the drug store the way it was? The sign posted to the window of the LES location underwent an edit this week. You can take a look at his/her handiwork here. [Spiers]

Advertising

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Shop at Duane Reade, Help Sarah Palin Get Elected in 2012 | Duane Reade is hoping to change your opinion of the crappiest drugstore chain in NYC. For the first time in a long time, the company is about to launch a big brand-advertising campaign as part of an effort to "make New Yorkers think of Duane Reade as the hometown favorite." One little non-hometown detail that probably won't be referenced in the cheeky new campaign: the fact the chain is owned by Oak Hill Capital, which is controlled by Robert M. Bass, a Texas billionaire and one of George Bush's staunchest supporters during his two terms in office. [NYT]