Cityfile: New York's Most Notable and Influential

• Desperate times, desperate measures: The New York Times is thinking about charging a $5 monthly fee for access to its Web site. [BN, NYP]
• Jay-Z is close to signing a book deal with the Spiegel & Grau imprint of Random House; the book will include "the stories behind his lyrics." [NYO]
• Moneyball lives: Sony Pictures is attempting to salvage the movie by hiring Aaron Sorkin to polish the script and adding Scott Rudin as a producer. [NYT]
• A list of prominent media/web people and their public speaking fees. [PC]
• The media moguls in Sun Valley may not be interested in buying Twitter, but there is some good news: The British royal family has signed up! [AP]
• Discovery Channel has been promoting "Shark Week" by sending out bloody swim trunks and personalized obituaries to reporters. Charming. [Movieline]
• Depressing news: Ryan Seacrest makes a lot more money than you do. [THR]
• Great news: NBC's Jeff Zucker says we may have reached bottom. [B&C]

Happy Birthday | Natalie Portman turns 28 today. Johnny Depp turns 46. Michael J. Fox is 48.  Embattled restaurateur Giuseppe Cipriani is 44. Writer/producer Aaron Sorkin (A Few Good Men, The West Wing) turns 48. Comedian Jackie Mason is 73. Crime writer Patricia Cornwell is turning 53. Former Secretary of Defense Robert McNamara turns 93. Screenwriter/director David Koepp (Jurassic Park, Mission Impossible) is turning 46. Guitar legend Les Paul is 94. And longtime basketball broadcaster Dick Vitale is celebrating his 70th today.