Cityfile: New York's Most Notable and Influential

• How do you keep your magazine afloat? Put ads on the cover! [NYT]
• NBC is renewing 30 Rock, The Office, and The Biggest Loser. [AP]
• Music sales fell by about 7 percent last year. [NYT]
• The head of Hearst Magazines International is retiring. [NYP]
• Clear Channel is cutting $400 million in costs. [NYP]
• The Minneapolis Star Tribune has filed for bankruptcy. [AP]
• Donny Deutsch's ad agency is laying off staffers. [AgencySpy]

♦  Michael Wolff's biography of Rupert Murdoch goes on sale tomorrow, as you probably know thanks to the torrent of coverage over the past couple of days. Among the juiciest bits: Murdoch despises Bill O'Reilly, his wife Wendi Deng occasionally reads his email, and he's fond of sleeping pills. [NYT, Gawker, Politico, NYO, Portfolio]
♦  The third quarter of 2008 was a punishing one for newspapers. Ad revenue plunged 18.11 percent, the steepest decline in four decades. [E&P]
♦  Tina Brown's pick for host of Meet the Press: Rachel Maddow. [TDB]
♦  Four Christmases was No. 1 at the box office over the weekend, racking up an estimated $31.7 million in ticket sales. [THR] More

Wipe Your Ass with Alec Baldwin | Are you close personal friends with Kim Basinger? If you are, and you're still looking for a perfect (and really inexpensive!) holiday gift to give her, you can head over to Europe where an ad agency is distributing Alec Baldwin-themed toilet paper as part of a promotion for 30 Rock. [AdFreak]

♦  John McCain's appearance on Saturday Night Live didn't generate Sarah Palin-like ratings, but it was still an impressive showing nonetheless. [THR]
♦  No word yet on who will take over NBC's Meet the Press. Chuck Todd, David Gregory, Gwen Ifill, and even Katie Couric all remain possibilities. [NYT]
♦  CBS is on a primetime ratings roll, although Sumner Redstone is still screwed, apparently. [NYT, NYT]
♦  Another profile of Rachel Maddow, just in case the 237 other pieces on MSNBC's rising star in recent weeks have yet to whet your appetite. [NYM]
♦  In case you missed it, the clip of Sarah Palin getting punked by a couple of Montreal radio personalities, who explain how they managed to get through to her. [ABC]More