140007We honestly can't remember the last time we heard anyone use "Tommy Hilfiger" and "popular" in the same sentence. But maybe we're just talking to the wrong people. Tommy seems to think his brand is very quite popular, and it's nice to hear that someone has a healthy sense of self-esteem, particularly since so many people are down in the dumps these days. At the after-party for the new Jennifer Aniston movie Management the other night, Tommy explained to WWD that he's now in the "conceptual stage" of building his own chain of Hilfiger-branded hotels. Where will his first property be located? "We like America but we have great popularity all over the world," he explained. "I think we could put a hotel up in just about any major city." Which is true! At least if by "city," Tommy means "suburban strip mall with a McDonald's on one end and a Marshalls on the other." [WWD]