Remember those controversial Calvin Klein commercials from the early '80s featuring Brooke Shields? The heroin chic ads with Kate Moss from the late '90s? How about last year's commercial for Calvin Klein Secret Obsession starring Eva Mendes, which was censored by the networks? It looks like the brand is returning to the usual tricks. WWD reports the new commercial for Calvin Klein Jeans "is so provocative it initially was banned from even late-night cable TV." Conveniently, the Steven Meisel creation will now be the "main attraction" when the company's new e-commerce site debuts on Friday. You can take a peek at the "banned" commercial below, but don't expect to see anything racier than what you'd find on your run-of-the-mill MTV reality show.
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It's Back to Basics for Calvin Klein
- Posted at 2:09AM on Jan 29, 2009
Email- Filed Under: Advertising, Calvin Klein, Fashion, Marketing, Publicity stunt, Video
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